Corporate Gifting 101: Everything You Need To Know
A recent study showed that the growth rate of corporate gifting in India is more than 200% annually. This is a very positive statistic, which suggests that the corporate world is going in the right direction. Gifts are a symbol that founders are looking at their employees as a family and not just workers.
In this blog, we will talk about corporate gifting and how it positively impacts the organization. We will also talk about how thoughtful gifts can boost employee satisfaction and strengthen business relationships.
Let's go shopping.
Table Of Contents
1. Understanding the Value of Corporate Gifts
1.1. The Role of Corporate Gifts in Business Relationships
1.2. Boosting Employee Morale with Thoughtful Gifts
2. Different Types of Corporate Gifts
2.1. Personalised Gifts for a Unique Touch
2.2. Practical Gifts for Everyday Use
2.3. Luxury Gifts for Special Occasions
3. Perfect Occasions to Give Corporate Gifts
4. Common Mistakes to Avoid When Buying Corporate Gifts
5. Conclusion
Understanding the Value of Corporate Gifts
Corporate gifts play a vital role in enhancing business relationships, fostering goodwill, and keeping your employees happy. Let's understand the value of corporate gifting in detail:
The Role of Corporate Gifts in Business Relationships
Corporate gifts are very important, especially in the current era of establishing and nurturing business relationships. A well-thought-out gift can act as a token of trust, respect, and appreciation and can also create a pathway for long-term partnerships. Personalised gifts have grown in popularity, and many corporations have started giving tailored gifts to distinguish themselves and leave a lasting impression. We, at Satguru’s, provide corporations with personalised corporate gifts online in India.
Boosting Employee Morale with Thoughtful Gifts
Employees give their all every day and are major contributors to the success of any organisation; therefore, as an entrepreneur, it is important for a founder or an entrepreneur to show their appreciation.
A report by Knack Shops shows that 89% of people believe that corporate gifting brings people together. Giving gifts to your employees on birthdays, first days, and other special occasions will boost employee morale and motivation. These gifts can also act as incentives, motivating employees to perform at the highest level and be an integral part of the team.
Different Types of Corporate Gifts
Okay, so we have established why corporate gifts are important. Now let’s talk about what gifts you can buy for your employees or clients. We have divided the gifts into three categories; let’s explore each one in detail:
Personalised Gifts for a Unique Touch
The beauty of a personalised gift lies in its uniqueness. It has the ability to make the receiver feel appreciated and important. Imagine this: you win the man of the match award in the game of cricket and receive a trophy. A trophy without your name on it will just be another trophy, but a trophy with your name would make you feel extra special. This is the power of personalisation. The right personalised gift can truly make someone feel like a valued part of the team.
Practical Gifts for Everyday Use
If you ask us, everyday-use gifts are the best. Unlike some gifts, everyday-use gifts like functional decor are actually useful for the receiver. These gifts help them in one way or another. Whether it is a small mug or a big wall clock, these gifts can be helpful for employees in their daily lives. These gifts not only show the company's consideration of the recipient's needs but also provide long-term value. A list of everyday corporate gifts online you can buy from Satguru’s:
- Toughened Glass Clock
- One Piece Earthen Cup
- Semi-Precious/Agate Coasters
- Flowers of Ecstasy Dinner Set
Luxury Gifts for Special Occasions
These gifts are not for everyone. Organisations only give luxury gifts to either their high-end clients or if one of their long-serving employees is retiring. Luxury gift items create a sense of prestige and exclusivity, making the recipients feel valued and appreciated. Paintings are one of the most luxurious gifts you can give someone. They are creative, unique, and classy gifts that can be the centre of attention in space, whether at home or in an office cabin. You can buy spiritual, Indian, and modern art paintings online in our online store.
Perfect Occasions to Give Corporate Gifts
Now that you know the importance of corporate gifts and what type of gift you can buy, let's look at some of the occasions that are perfect to present gifts to your employees or clients.
Employee Appreciation: You can give gifts to your employees who have put in loads of effort recently by working late to finish tasks and meet the deadline. A small showpiece like ‘Steps of Success’ can be the perfect gift to give to your hardworking employees. They can even place this gift on their desk, improving the visual appeal of the desk.
Employee Birthdays: Birthdays are special occasions, and you can make them more special by giving them gifts. Mugs, God idols like a marble Ganesh murti, or even a personalised card will make their day extra special.
Since 2022 we have an organisation that regularly orders products from our online store for birthday celebrations. We sold them at least a hundred items last year and this year combined. They usually buy modern statues, wall hangings and wall clocks.
Festivals: Festivals are another great occasion to give gifts to your employees, clients, and business partners. A spiritual metal wall decor will be an amazing gift idea for festivals. ‘Buddha Wall Hanging with LED’ or ‘Brass Laxmi in Frame’ are great wall art options during festivals.
Common Mistakes to Avoid When Buying Corporate Gifts
Inappropriate Gifts: Gifts are important, but there is a limit to what is considered an appropriate gift for an office environment. Avoid any present that is interpreted as disrespectful, too intimate, or excessively lavish given the situation.
Ignoring Company Policies: In order to avoid perceived improper behaviour or conflicts of interest, many firms establish policies or standards surrounding gift-giving. Make sure you follow the policies of your partners or clients, as well as the ones that your own organisation has established.
Cheap or Low-Quality Gifts: It is good to have a budget; in fact, 67% of organisations have a fixed budget for corporate gifts. But it is also important that you don’t distribute cheap and low-quality gifts to your employees and clients. Cheap gifts can come across as inconsiderate, which can demotivate employees.
Last-Minute Rush: Whenever you want to buy gifts, it should be done a couple of weeks in advance. For example, if you want to buy gifts for Diwali, you have to buy them in advance. No shop is going to have good-quality gifts a couple days before the festivals.
Random e-commerce sites: When buying corporate gifts online, ensure that you buy them from reputed e-commerce sites. There are many e-commerce sites on the internet that provide over-the-top sales and discounts. You must stay away from those, or at least look for testimonials, before buying the gifts.
Conclusion
Corporate gifts play a significant role in strengthening business relationships and boosting employee morale. They are an excellent way to express gratitude, appreciation, and goodwill towards clients, employees, and partners. If you follow the tips and suggestions that we have shared in this blog, there is a 90% chance that you will have better employee and client retention. If you are looking to buy gifts for any corporate event, you must check out our website. We are one of the best gift shops online and were mentioned in the New York Times as one of the five places to shop around in Mumbai. We deliver our products all over India and also have three stores in Mumbai. Visit our website to learn more about our products.
